COAHPERD

What it is

VERB is a national campaign of the Centers for Disease Control and Prevention to increase physical activity among tweens (youth ages 9 to 13).

The mission of the campaign is to increase and maintain regular physical activity among tweens (children ages 9 to 13) using media advertising, community events, partnerships and strategic marketing to reach tweens, parents, and other adult ìinfluencers. CDC encourages dissemination of the information in this update to others with an interest in the mission of the VERB campaign.

This campaign update is sent via VERB-LIST, a service of the VERB campaign at CDC, Atlanta, Georgia. To subscribe to VERB-LIST, send an e-mail to listserv@cdc.gov with only the following in the body of your message: subscribe VERB-LIST To unsubscribe, send an e-mail to listserv@cdc.gov with only the following in the body of your message: signoff VERB-LIST

Visit http://www.cdc.gov/verb for more information about the VERB campaign. Links to non-Federal organizations are provided solely as a service to our users. Links do not constitute an endorsement of any organization by CDC or the Federal Government, and none should be inferred. The CDC is not responsible for the content of the individual organization Web pages found at this link.

VERB Update -- August 5, 2005

August Issue of Pediatrics Includes First-Year Results of VERB Campaign Year-one results of the CDC's VERB campaign have been published in the August issue of Pediatrics. Evaluation results show that after one year of the campaign, 74% of children surveyed were aware of the VERB campaign and levels of reported sessions of free-time physical activity increased for subgroups of children 9 to 13 years of age.

The VERB campaign is a multi-ethinc campaign that combines paid advertisements with school and community promotions and Internet activities to encourage children 9 to 13 years of age to be physically active every day. For the full article visit http://pediatrics.aappublications.org/cgi/reprint/116/2/e277.

FREE Physical activity kit for use with tweens

The VERB campaign has a new physical activity kit for use with tweens by schools, afterschool programs, and the like. Please let each of your projects (or other relevant contacts) know about this free resource and how they can order it. Below is a short description about the Make It Up kit that you can use. Please help us get the word -- and the kits -- out. This information is ready for immediate promotion.

New Resource from VERB(tm) Promotes Fun, Active Games Are you looking for new ways to keep groups of children in your programs and classes moving throughout the year? Active games are a great way for all kids to join in the fun, regardless of their skill level or athleticism. For new games encourage tweens (ages 9 to 13) to "make it up" using ideas and prizes from VERB's Make It Up kit. The free kit provides prizes for up to 100 tweens. Use priority code MK05MK when ordering now at http://www.cdc.gov/youthcampaign/index.htm.

VERB is a national campaign of the Centers for Disease Control and Prevention to increase physical activity among tweens (youth ages 9 to 13).